Strategy

Understanding your customers

Developing your digital marketing strategy starts with your audience. Who they are, their goals and what they need from you. We’ll survey the online landscape of your products and services, to see the experiences people are up against. Then we’ll map that information against your business objectives. That lets us highlight the key digital touchpoints where your interests – and those of your customers – naturally coincide.

A detailed channel strategy

Once we know your audience and the online ecosystem you compete in, we‘ll build you a channel strategy. We’ll evaluate all appropriate marketing channels and identify those that’ll connect most effectively with every customer. We’ll create content designed to catch audience interest, then move prospects from consideration to action. We’ll populate the digital world of each customer with this content in the most accessible way - through search, outreach or paid media campaigns.

Expertise at every turn

At Three Whiskey, we don’t limit strategic expertise to the people who have strategy in their job title. You’ll find your account manager is something of an expert in digital strategy too. They’ll dedicate themselves to gaining an in-depth understanding of your brand, your business, and your competitive landscape – so every recommendation is driven by strategic insight.