Effective marketing measurement gives you the levers you need to improve performance. We’ll assess and report on the performance of your website, campaigns and digital marketing channels. We’ll also create a measurement framework around your business objectives and digital strategy, to provide you with the data insights to fuel ongoing optimization and improvement.
Getting the right data
So how do we do it? We start by auditing your current analytics set up to see that it’s reporting accurately. If necessary, we’ll reconfigure and optimize to see you are measuring all the variables that directly affect your business performance. We support many clients with Google Analytics, but since we’re technology agnostic we also work with other platforms, including Adobe Analytics and UpMetrics.
More than just numbers
Clients love the reports we provide – not only do we give you the data, but also show how to action it. Every insight feeds back into your overall digital strategy to keep every channel optimized. We automate many of the routine tasks involved in reporting, so our analysts can concentrate on insights and actions.