Pharma sites and drug information:what do HCPsreally think?

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1000self identified HCPs in the US surveyed

In The Report

Pharma-owned websitesplay a greater rolepost-COVID

More than half of respondents reported a change in their usage of ‘pharma-owned websites’ as a result of the pandemic, representing a greater opportunity for HCP engagement.

What HCPsare looking for

Information on prescription decisions and administration of drugs most desired factors

RegionalDifferences

France, Germany and Spain lead the way in terms of overall usage of pharma-owned websites. However, even in the UK, which has the lowest figures, 40% of HCPs report using pharma-owned sites at least twice a year.

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