Pharma sites and drug information:what do HCPsreally think?

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Bringing together survey data from over 1,000 HCPs, this report will deepen your understanding of what HCPs want from drug information and pharma-owned sites.

With 50% of HCPs using pharm-owned sites at least twice a year, and more than half of respondents increasing their usage since the pandemic – there’s never been a better time to focus on this important channel for engaging HCPs with your brand.

1000self identified HCPs in the US surveyed

In The Report

Pharma-owned websitesplay a greater rolepost-COVID

More than half of respondents reported a change in their usage of ‘pharma-owned websites’ as a result of the pandemic, representing a greater opportunity for HCP engagement.

What HCPsare looking for

Information on prescription decisions and administration of drugs most desired factors

RegionalDifferences

France, Germany and Spain lead the way in terms of overall usage of pharma-owned websites. However, even in the UK, which has the lowest figures, 40% of HCPs report using pharma-owned sites at least twice a year.

These are just a small selection of insights that can be gained from this report.

For more insights specific to region and medical specialism, download the report now.

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