The Three Whiskey team have been working hard on creating insightful content over the past few weeks.
In a piece with CommPro, Three Whiskey CEO Ben Myall explored the importance of social listening in a post-pandemic world:
"In order to maintain brand reputation and manage stakeholder expectations, you need to know what those expectations are. One apt way to discover what stakeholders want is to simply listen to online conversations about your company and industry, a brand monitoring practice otherwise known as social listening."
Next, our Data and Technology Director, Jo Bell, wrote about how to integrate Google Analytics into a holistic PR strategy in Prowly:
"Using analytics to measure and support your PR efforts is an important component in a successful communications strategy, and critical in gaining a solid sense of the quantitative impact of your PR on business and sales growth."
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Have you seen our latest report on the changing trends around patient resources? You can download it for free here.