It's great to see our Social Media & Content Manager, Dan, included in a new piece from The Drum this week.
Dan contributed to The Drum's new Vox Pop feature 'How to defend brand image in a world of values', alongside a great bunch of other folk from the digital marketing world.
You can read the full article here.
Among other things, Dan says:
If your brand has a legacy of indifference to political or environmental issues, acknowledge your past by announcing your cleaner vision for the future and hold a light to the actions you're taking to decrease the impact on the environment. Remember, this shouldn’t be a commercial opportunity, it’s chance for your brand to take a position and announce your values.