Our SEO team work tirelessly, every day, to drive traffic and visibility for the brilliant brands we work with. With so much going on, every day looks a little different to the last.
To give you a taste of what a week is like working on the front line of SEO here at Three Whiskey, we asked the team to record their schedule.
Before we get started, here’s the team:
In between a busy day of meetings, Matt finishes off a post-migration benchmark report for a client in Japan
The SEO team gather at 09:15 on Teams to talk about their weekends and what they have scheduled for the week, identifying any areas where extra support might be needed. After the meeting, there’s a final internal run through of a new proposal for a client in the healthcare sector to ensure each team member knows their roles for the presentation.
Steph and Sean follow this up with their monthly routine catch-up, before Sean jumps on another call with Jordan, our UK Client Director, Adam and Chief Product Officer, George. They’re regrouping about an opportunity to advise on a global domain strategy for a governmental client.
In between a busy day of meetings, Matt finishes off a post-migration benchmark report for a client in Japan. His afternoon then consists of delivering a proposal to the client, as well as some ad-hoc work to conduct SEO checks for another website who has just migrated.
Despite working in a different time zone to her teammates (6 hours behind!), Taylor wakes up early to check any emails that have come in from the UK team. She then starts her internal status meetings through her phone, so she can get my 2 year old son ready for school, at the same time. After dropping him off at school, she takes her client-facing calls from her desk, before making a game plan for the afternoon.
Sean joins an internal meeting with the client team in Dallas, to run through the status of projects for our client, SkillPointe. He then joins a meeting with our Exec team to go over cost estimates for a new business pitch he’s been working on, followed by a meeting with Jo, our People Officer, for a training session on 360 feedback.
Tuesday mornings begin with the usual SEO team meeting and, for Matt is followed by a 1:1 with manager Jordan. They catch up how everything is going and check back on the objectives they set for the quarter to make sure they’re progressing. His work for the day then consists of identifying if the team has sufficient keyword research for our fashion retail client, Pronovias.
As SEO Director, Sean spends a chunk of the day looking through potential CVs for the new SEO Manager and Strategist positions and provides feedback to our internal recruiter
For Steph, this Tuesday is set aside for her to work on the personal development tasks she and Jordan set for the quarter. She’s working on an internal disavow automation tool for speeding up backlink audits. Meanwhile, Jordan is putting together presentations on technical, links, site structure and measurement of SEO for training that the team will run for a client later in the month. At the end of the day, he checks in with Taylor to connect on their combined approach, as she’s been creating the content slides for the same training day.
As SEO Director, Sean spends a chunk of the day looking through potential CVs for the new SEO Manager and Strategist positions he’s recruiting and provides feedback to Derek, our internal recruiter, on the candidates. Later on, he joins an internal meeting to prepare for an exciting new business pitch followed by a 1:1 with George to go over development goals for the team. Finally, he jumps onto a call with the rest of the SEO team to get an update on how everyone is doing and adjust priorities for the rest of the week.
For the team, the day starts with a weekly catch up with a client’s developer to discuss SEO implementation of recommendations. A recent technical audit the Countrywide website is also discussed and together they make a plan to solve the issues identified.
Steph then works on some deliverables for one of our healthcare clients; a playbook and webinar series. Once the date for the webinar is set, Steph will hand over the deliverable to the client’s global marketing team and she’s excited to see its impact.
Across the pond, Taylor spends the entire morning as one of the expert speakers for a 2-day SEO training for a client. She talks about the importance of well written and optimized content and how to properly conduct keyword research and analysis. Once the session is finished, she spends the afternoon catching up on emails and writing a client’s metadata and content optimization recommendations.
Jordan has a day full of meetings! From internal catch ups across multiple client projects, 1:1s with Matt and Steph to a briefing on a potential new client within existing client organisations. In contrast, Matt is having a meeting-free day, meaning he has a day of focus time to work on a RAG analysis and content insights for a Japanese client. He’s excited the work is going smoothly, despite the language barrier!
Steph is meeting with communications team at our healthcare client, to explain the webinar and playbook deliverables and to gather their feedback on how best to approach to and effectively present a powerful SEO upskilling session to their global team.
Jordan’s day ends with the walkthrough of all the SEO training material he and Taylor put together for the client. The outlines were well received and this allows the team to take the feedback into the full drafts they’ll create next week.
Jordan’s day ends with the walkthrough of all the SEO training material he and Taylor put together for the client. The outlines were well received
Friday starts early for Matt, with a weekly 8am client meeting, but at least this means he can clock off at 4pm and start his weekend. The rest of the morning is spent working on the content insights from the day before and, in the afternoon, he calls George, one of our Account Managers, to discuss SEO priorities for 2021 of a new client.
It’s the end of a busy week and Steph finishes it by delivering the first batch of 250 online press releases*. To date, 2,250 OPRs have been completed for one of our medical devices clients. We delivered 2,000 in 2020 alone, so the growth this year is huge!
Taylor has some extra time to wrap up loose ends from the previous day’s work and head into her weekend knowing her to-do list is clear. The day is rounded off by the weekly all company meeting, where the team share the great client feedback they received for their training sessions. They hear about an innovative tool the Research team have created and the news that a new puppy has joined team Paid Media. It’s a perfect way to catch up with everyone at the agency and sign off an excellent week.
* An online press release (OPR) is an effective method for a business to promote itself, gain brand recognition, and generate publicity. The benefits of OPRs include improved SEO, increased web site traffic, and a higher number of online and offline product sales.
Want to join us? We’re looking for people to join our team, take a look at our jobs page to find our latest opportunities.
Photos by Bogdan Karlenko, Andrew Keymaster and Chris Montgomery on Unsplash