Download our report now.
Bringing together survey data from over 1,000 HCPs, this report will deepen your understanding of what HCPs want from drug information and pharma-owned sites.
With 50% of HCPs using pharm-owned sites at least twice a year, and more than half of respondents increasing their usage since the pandemic – there’s never been a better time to focus on this important channel for engaging HCPs with your brand.
In The Report
More than half of respondents reported a change in their usage of ‘pharma-owned websites’ as a result of the pandemic, representing a greater opportunity for HCP engagement.
Information on prescription decisions and administration of drugs most desired factors
France, Germany and Spain lead the way in terms of overall usage of pharma-owned websites. However, even in the UK, which has the lowest figures, 40% of HCPs report using pharma-owned sites at least twice a year.
For more insights specific to region and medical specialism, download the report now.