Patient Resources matter to HCPs - but attitudes towards them, referrals to patients, and consumption preferences have all transformed during the pandemic.
If you're actively involved in producing Patient Resources, or need to know more about HCP behaviour, our new research makes for compelling reading.
You'll discover which channels HCPs prefer and why. You'll learn the attitudinal differences between GPs and specialists and see how the age of HCPs increasingly defines their preferences.
To download the paper and find out what matters to HCPs, go here.