Business challenge

Vitec Videocom wanted to diversify existing sales and marketing efforts to take advantage of opportunities in digital.

They needed to promote a new ecommerce platform to help establish a direct sales channel and use online advertising to reach fresh audiences for new-to-market products.

THE APPROACH

In Q4 of 2015, to coincide with a seasonal sales push and new product launches, we delivered an integrated digital marketing programme across two Vitec Videocom brands in the UK and US; helping them engage and communicate with audiences through digital platforms.

We blended SEO, PPC, display and paid social channels to drive relevant and qualified traffic to Vitec's brand websites. We researched display placements to reach their niche audiences, ensuring campaigns and product promotions were shown to the most relevant users.

OUTCOMES

Facebook advertising, Google Display Network and AdWords search campaigns generated over 600 dealer referrals for Anton/Bauer's newly launched V-Mount broadcast battery range, over a one month period in the UK, France, Germany, Italy and Spain.

Through a diligently planned combination of SEO and PPC, we grew relevant traffic to the Litepanels and Anton/Bauer websites month on month, and helped establish a successful baseline for ecommerce activity.