Business challenge

Sunpower Tehnology had an excellent sales team and product line in place, and were looking to take their marketing to the next level. They wanted a partner to help research, plan and realise the opportunity in digital for their brands.

THE APPROACH

We worked closely with Sunpower’s leadership team to build a detailed understanding of their business and marketing objectives. Using this insight we developed a digital strategy, instigated a brand refresh and created an activity plan to help deliver increased leads from digital channels.

OUTCOMES

We've worked with Sunpower to develop a digital marketing strategy, a prioritised action plan and an updated approach to marketing activity measurement. We've joined the dots between marketing and sales activities, and provided a better understanding of customer journeys.

Our work has also helped inform a new brand architecture for Sunpower's portfolio of brands, as well as a refresh of creative and advertising materials.