Business challenge

Pfizer’s low search engine visibility in Europe meant they were providing valuable content that customers simply weren’t finding.


We optimised the content and technical elements of multiple websites so they’d perform better in search. We trained Pfizer’s in-house marketers so they could maintain and build on our work. We created a search strategy that would be compliant with pharma regulations and help Pfizer meet key business goals.


Strong increases in visibility and search traffic.
C.250 marketers trained in organic search, with average feedback score of over 4 out of 5.
Comprehensive playbook and other internal resources created, to support teams on-going.