BUSINESS CHALLENGE

Countrywide needs its brands to be top of mind for people who are selling a home, looking for tenants, buying a home or looking to rent. With over 50 brands, and 1,300 sales and letting agent branches, they needed a strategy to manage this complexity, increase efficiency and maximise business impact.

THE APPROACH

We helped Countrywide model the digital marketing opportunity across their 50 brands, to prioritise time and resources in the most effective way. We also delivered a custom deployment of Google Analytics and Google Tag Manager to establish reporting baselines. With priorities set, we provided technical SEO recommendations for branch websites, led on the implementation of a new paid search platform, and began supporting the internal team with paid media management. We also began content and outreach campaigns to help build brand awareness.

OUTCOMES

Countrywide now has an enterprise level reporting dashboard for all brand websites, allowing the team to understand and appraise progress on demand.

We’ve seen organic visibility for key brands increase by 75-210% year on year.

In paid media, we delivered a 17% increase in leads, a 22% decrease in spend, and a 33% decrease in cost per lead within the first month of implementing the paid search platform.